SocialBrite: Use Your Online Shopping Habit to Support a Cause
Philanthropy 411: A New Source of Funds for Non-profits
Mashable: Recommend Your Favorite Products for a Cause
LifeHacker: Rec.fm Donates to Charity Through Product Recommendations to Friends
2010 SXSW Web Award Finalist
Oscar Winner Marlee Matlin for Rec.fm
Water.org: Cool Way to Take Action
NFCR.org: Thank you for turning product recommendations into a way to fight cancer